UK PPC Blog
Stay Informed by one of the UK's leading Google AdWords Experts, Tom Wilson
Why pay per click (PPC) advertising is essential for any business with a website - whether you sell online or even if your business is bricks and mortar. Read what ppc can do for your business in terms of...
Posted by Tom Wilson on 24 August 2011 in : Internet Marketing
Using seo management, how scalable does seo become? In other words, does seo management really deliver rising sales and profits? This post covers the myths and realities surrounding this common assumption. In addition...
Posted by Tom Wilson on 18 August 2011 in : Internet Marketing
Watch this video and see how important the AdWords quality score is for the success of your PPC. Learn how it determines ad position and how much you pay per click. And how it helps you beat…
Posted by Tom Wilson on 19 July 2011 in : PPC Help
I want to introduce you to modified broad match. You get fewer searches, but the quality is higher. So, using this option, you should get a higher ad CTR and thus a better quality score. Modified broad match means...
Posted by Tom Wilson on 15 June 2011 in : Keywords
One of my new AdWords clients called me yesterday, a bit upset. He had been surfing the web for something and came across his ad. He was completely bemused because the keyword he had inserted was not one on our list and had nothing to do with his product. I had to explain: That's the nature of broad match...
Posted by Tom Wilson on 13 June 2011 in : Keywords