PPC Training Course Content

PPC training course contents

Course Materials, Place, Duration, Delivery & Cost

Materials: The course comes with a comprehensive manual. We adapt the contents of the manual especially for each event. In short, we customise them to match the training course delivered to your company.

Manual: Customised to your needs. We provide this at the end of the course. This makes it a strong reference point and reminder of the key issues.

Place: In-house at your premises, or at a venue designated by you.

Duration: The course normally lasts one full day, but length depends on the number of participants.

Delivery: We deliver the course using mainly a flipchart, supported by PowerPoint slides. And we expect students to participate actively. Thus, we use the three main learning modes: audio/visual instruction, doing, and reading. Research shows that this is the best teaching approach.

Professional Learning Event: The course is neither a seminar nor a workshop. Because of the teaching skills of Tom Wilson, we are able to turn it into a genuinely learning event. One that achieves its aim of transferring pay per click skills to your members of staff.

Cost: Because the courses are customised, costs will vary according to your needs. Also, to the number of people involved. So, we need this info before giving you a quote. Simply click the Get Started Now! button to contact us for a personalised quote.

PPC Training Course: Contents Outline

Module 1 Account Set Up

Detailed training on how to set up your AdWords account to make sure that it’s right for you. Getting the set up wrong can cause you problems later.

Module 2 The AdWords Model

This module shows you how AdWords works, so you can maximise its potential. It deals with the likes of bidding, ad position, and the AdWords Quality Score

Module 3 Central Approaches to AdWords

Success in AdWords starts with choosing the approach that’s most relevant to you. This module sets out the options and shows you how to select your optimal approach

Module 4 Campaign Planning

How to write your PPC plan: objectives, selling messages, value propositions, budgets, ad types, networks, campaign and ad group types, etc

Module 5 Keywords

How to do keyword research and analysis, select match type, and bunch keywords for maximum click through rates (CTR) and lower costs per click (CPC)

Module 6 Adverts

Ad strategy, ad types, how to write powerful ad copy, how to test and optimise ads to boost CTR and conversions

Module 7 Landing Pages

How to select the most effective Landing Pages and, if necessary, how to optimise these pages for the greatest number of conversions

Module 8 Campaign & Ad Group Set Up

This module is about how to go about actually setting up your different campaigns and ad groups and how to install and use tracking devices

Module 9 Ongoing Optimisation

AdWords is an ongoing process of testing, changing and optimising. Here, you’ll learn how to manage your campaigns for high CTR’s, lower CPC’s and higher conversions

Module 10 Course Takeaways

The key items you will take away from the course, including the issues most relevant to your business, the next stage for you and the action steps you need to take

Who should attend the course?

Because we customise the course to your needs, the content can be basic, intermediate, or advanced. Or a combination of all three. So, provided we know in advance what levels to pitch the course at, anyone in your organisation can attend.

The optimal number is no more than four attendees. We can accommodate a larger number. However, to keep within one day, this may require a curtailment of the content. Alternatively, we can increase the length of the course.