Sales leads: PPC case study success story

100's of qualified leads - worth over £1million in sales revenue

Finding sales leads and prospects is an ideal ppc goal. It works well in generating both b2c and b2b leads.

And for this client, we have generated hundreds of qualified sales leads. In a snapshot period of just over six months, this resulted in actual and pipeline sales well in excess of £1million.

Our client is a firm selling industrial products worldwide. Prior to our involvement, their sales and marketing strategies for sales lead generation was through agencies. They hadn't previously tried ppc. So, our remit has been to generate qualified prospects, which the sales team then follow up. Each customer won can be worth thousands of pounds in sales.

Since starting to manage this account, with pay per click we have slashed the cost of acquiring each new sales lead.

We run several campaigns, generating leads for different products. Since managing the account, we have achieved CTR range on Google (where this has been the principal network) between 2.16% and 3.2%. Average conversion rates across all products have been 4.25%.

sales leads success A snapshot from a sales lead generation campaign. Note that conversion rates have been as high as 6.39%.

Notes on our ppc marketing success stories – case studies

This case study represents a sample of our ppc work in generating sales leads. It shows the considerable success we’ve delivered for a delighted client. Well above the norm in CTR, and delivering where it really matters: lower click costs and higher conversions.

Within the site, you’ll find case studies for four categories of ppc goals. This lets you see that pay per click is not just about selling goods online. Check out the other three categories:

All these examples are verifiable, although we have not named any client. This is to protect the client’s confidentiality. But it also allows us to gives you more specific info than would be possible with a named client.

Note that a typical CTR on ppc is between 1-2%. Typical conversion rates are about 1%.