List Building: PPC case study success story
Thousands of sign-ups and 24.56% conversion rates
We have been managing the entire ppc marketing for this client since 2007. And the results so far have been outstanding.
The average click-through rate (CTR) achieved has ranged from 8.33% to 9.83%. The average conversion rates (sign-ups) have ranged from 16.62% to 24.56%.
As a result, the client has built a huge opt-in mailing list with thousands of prospects.
This company sells informational products. These sell best through “permission marketing”. This means sending email and newsletters to qualified people who opt-in to the company’s list. So, getting sign-ups and list building is the major pay per click goal.
They offer free products in return for the visitor’s name and email address. Along with giving their permission to join our client’s list.
We run these campaigns at a low level, to keep the cost per acquisition (CPA) of each new sign-up at a viable ROI. 
A snapshot from a list building campaign. Conversions have been as high as 24.56%. Note also that we have achieved an average page position of 2.6.
Notes on our ppc marketing success stories – case studies
This case study represents a sample of our work. They show the considerable success we’ve delivered for a delighted client. Well above the norm in CTR, and delivering where it really matters: lower click costs and higher conversions.
Within the site, you’ll find case studies for four categories of ppc goals. This lets you see that pay per click is not just about selling goods online. Check out the other three categories:
All these examples are verifiable, although we have not named any client. This is to protect the client’s confidentiality. But it also allows us to gives you more specific info than would be possible with a named client.
Note that a typical CTR on ppc is between 1-2%. Typical conversion rates are about 1%.
You can phone and speak to delighted clients for direct testimonials