E Commerce - PPC case study success story
4.08% conversion rate and cost per sale (CPA) slashed by at least 61%
This work started as a campaign set up for a client who had been managing ppc in-house. However, the client was so delighted with our results that he ordered ongoing management. In addition, he substantially increased his advertising budget.
The client sells a wide range of goods to consumers. They operate in a highly competitive and price-driven market, in which customers can shop around the Internet for the best prices.
By the end of the 30 day set up, we had more than doubled CTR from the client’s own efforts. We had also considerably increased conversions (sales). In the 30-day set up period, the company gained well in excess of 100 extra sales. And by the fourth week, we had produced an average conversion rate of 4.08%.
This is more than four times the norm for e-commerce conversions. And is especially remarkable given the type of competitive market.
In addition, we had reduced the initial cost per sale (CPA) by at least 61%.
A snapshot from a day in an e commerce campaign. Here, one off sales are high at 3.73%. But look at repeat buys from the same AdWords campaign - an astonishing 9.54%.
Notes on our ppc marketing success stories – case studies
This case study represents a sample of our pay per click work. They show the considerable success we’ve delivered for a delighted client. Well above the norm in CTR, and delivering where it really matters: lower click costs and higher conversions.
Within the site, you’ll find case studies for four categories of ppc goals. This lets you see that pay per click is not just about selling goods online. Check out the other three categories:
All these examples are verifiable, although we have not named any client. This is to protect the client’s confidentiality. But it also allows us to gives you more specific info than would be possible with a named client.
Note that a typical CTR on ppc is between 1-2%. Typical conversion rates are about 1%.
You can phone and speak to satisfied clients for direct testimonials