Discount vouchers – PPC case study success story

CTR raised from less than 1% to 3.51%, and poor conversion rates to 15.7%

This is an account we took over from another agency – and quickly transformed the results.

Our client is a government tourist office in the UK. Its campaigns are seasonal. Their purpose is to entice visitors to a specific area by offering a download of discount vouchers for a number of venues; the visitor then redeems these at the venue.

We started managing this account after they had completed one campaign. Then, CTR had been less than 1% and conversions (voucher downloads) very low.

Within two weeks of our management, we had increased CTR to 3.17% and conversions to 14.12%. We had also reduced the cost per click (CPC) by more than half. For example, on a £2000 spend, this would mean a saving of more than £1000 for the same number of clicks. And probably for the same number of conversions.

We have since managed further campaigns for this client along the same lines – with even greater success. For instance, our latest pay per click work saw CTR on Google Search rise to 3.51% and conversion rates to an average 15.7%. In some campaigns, conversion rates reached over 30%.

A snapshot of a voucher download campaign

Notes on our ppc marketing success stories – case studies

This case study represents a sample of our work. They show the considerable success we’ve delivered for a delighted client. Well above the norm in CTR, and delivering where it really matters: lower click costs and higher conversions.

Within the site, you’ll find case studies for four categories of ppc goals. This lets you see that pay per click is not just about selling goods online. Check out the other three categories:

All these examples are verifiable, although we have not named any client. This is to protect the client’s confidentiality. But it also allows us to gives you more specific info than would be possible with a named client.

Note that a typical CTR on ppc is between 1-2%. Typical conversion rates are about 1%.